"who are we?
When we refer to 'we' (or 'our') we mean Willms Pty Ltd and all of its wholly owned subsidiaries. We are based in Australia but we also supply goods all over the world.
In compliance with EU data protection norms, Samuel Giles is our representative in the EU when we act as controller of your personal data.
What is "personal data"?
We consider any data that may directly or indirectly identify you (or your family members and personal devices over time and across Services) as "Personal Data". This includes information such as your name, address, telephone number and email address, but in some cases it may contain less obvious identifying information such as your IP address (see below).
What information does the Company collect?
When you visit willms.top or purchase willms products online, we collect different types of personal data about you and your use of our website. We classify this information into three categories: customer information, usage data, and your IP address.
Customer Information includes information that you expressly provide to us when you make an online purchase, sign up to receive our electronic newsletter or other notifications, or enter any promotion or contest that requires you to complete a form on our site. These include:
your name li>
Your email address li>
Your shipping and/or billing address li>
Your payment information li>
The product you purchased li>
Usage data is general information about how you use our website, or interact with other services, such as:
Which pages have you visited on our website li>
how you came to the site (for example, by clicking on a link in an electronic newsletter or in an advertisement) li>
Which buttons or links did you click li>
Have you visited our website before li>
Geolocation data (i.e. where you are in the world - country/city) li>
We may draw inferences about you from the usage data we collect li>
Whenever you visit a website (including willms.top), the computer serving up the webpage (our web server) needs to know your computer's public network address so that it can send the page you requested to your browser. The public network address associated with your computer is called its "public IP address" and is automatically sent every time you visit any website. The approximate geographical location of a computer can usually be identified from the computer's IP address, but generally does not refer to a specific computer, nor does it refer to a specific user of a computer used by multiple people (although your IP address is unique to you and posted on a or if you identify yourself using the same IP address in the future, there is an opportunity to identify you by IP address).
In many jurisdictions (including California, the European Union and Australia), your IP address is considered personal data and we will treat it accordingly.
How do we gather information?
Information you provide directly to us, including: When you shop on our online store, we ask you to provide personal data (such as your name and address) in order to complete your order. We may also ask you to provide Personal Data when you sign up for an electronic newsletter, apply for a job or respond to a job opportunity on social media, participate in a survey, or contact us for assistance. If you do not want to provide personal data, you do not have to do this, but this may limit your ability to perform certain actions on the site.
Information We Collect Automatically: When you visit willms.top or shop on our online store, we automatically collect some information about you, including usage data.
how we store data
We store backups of some data on servers in Australia, including order details (which include customer information). We use appropriate technical and corporate policies to protect the personal data we collect and process. The measures we use are designed to provide a level of security appropriate to the risks of handling your personal data, including: 256-bit SSL (secure sockets layer) encryption to protect your personal data when you shop from our online store personal data. willms also abides by the Australian Privacy Principles to properly store and use personal data.
how we use data
We will only process your personal data that we collect:
To fulfill an order you placed, or li>
we have legitimate interests to process personal data and our interests are not superseded by your rights, or li>
under a legal obligation, or li>
We have your express consent. li>
The main reason we use your personal data is to process orders and manage our relationship with you (for example, processing and product, returns and warranty claims related issues).
We also use personal data for other purposes, including:
Communicating with you: b> this may include providing you with information you have requested, or that we need to provide to you, in relation to changes to our website or policies, marketing based on your preferences, inviting you to provide feedback Comment or participate in our ongoing research.
To assist you: this may include dealing with any questions you may have about our products, warranty claims or any issues relating to our goods or services.
To improve our web pages: We use usage data to help us understand our customers' online behavior, which helps us focus our marketing efforts and improve the services we provide. Using the web analytics features on our website, we measure, collect, analyze and report usage data to understand and optimize our customers' experience on our website. Unless we have your consent, we will attempt to ensure that all Usage Data is pseudonymized (that is, we cannot trace Usage Data back to a specific identifiable person, with little or no significant effort, That's you).
Geolocation information included in usage data also enables us to customize your experience on our site by displaying different content based on your location, such as providing content in your preferred language, displaying local currency and prices, and displaying relevant advertisment. Likewise, geolocation information will be pseudonymized unless we have your consent, which you give when you click on the "Accept Cookies" banner or continue to use the site.
To protect you (and us): When you want to buy from us, we use customer information and your IP address to detect and prevent fraud.
For analysis, aggregation and reporting: b> We may use the personal data collected about you and other users of our website to generate aggregated and pseudonymized analysis and reports and share them with third parties.
How we share your personal data (and keep it private)
Sometimes we need to share your personal data with third parties. We will only disclose your personal data to:
Secure payment processing (PayPal Inc and Braintree Payment Solutions LLC) li>
Fulfilling your order (FedEx, DHL, Australia Post, and third parties in our supply chain) li>
To send e-newsletters or other updates that you have signed up to receive (for example, Klaviyo) li>
To send you information related to your purchase li>
Pay commissions to affiliate marketing agencies that lead you to our site via a link shared with you li>
Targeted advertising (such as Google, Facebook and Klaviyo) li>
Protect you and us from fraud (e.g. MaxMind) li>
In the past 12 months, we have disclosed personal information to third parties for the following purposes (please note that not all of this information applies to everyone):
Fulfill orders and collect payment li>
Improve our advertising analytics li>
Detect security breaches or potentially fraudulent or malicious activity li>
Participate in the affiliate marketing program li>
targeted advertising li>
Send a special offer (generally or for a specific customer) li>
Get information about how visitors use our site li>
Collect and organize financial and accounting data li>
Provide customer support li>
In some cases, we may also be required by law to disclose personal data to regulators, law enforcement agencies, government agencies, courts or other third parties, as we believe is necessary to comply with applicable laws and regulations or to exercise our legal rights.
We only share your customer information with third parties as required to conduct an online transaction (eg PayPal) or where you consent to receive direct marketing material (eg Klaviyo).
Your personal data will not be disclosed to third parties if they are used by them for remarketing purposes, most importantly:
willms never sells its email list or customer information.
International Data Transfer
When we transfer data, we ensure that appropriate confidentiality measures are in place to protect your personal data.
For users located in the European Union (EU), this means that your personal data will be transferred outside the EU. EU personal data will only be transferred to countries that have been determined to provide adequate protection for EU data (such as New Zealand), or to third parties where we have approved an appropriate transfer mechanism - meaning we have entered into an appropriate Data Processing Agreement (Data Processing Agreement) or by ensuring that the organization has appropriate data protection measures in place, including that the organization obtains Privacy Shield certification (for third-party organizations located in the United States).
How long we keep your personal data depends on its content, what we need it to do (eg: track your warranty coverage), and whether we are required by law to keep it (eg: taxation). We will ensure that your personal data is deleted or pseudonymized as soon as we no longer need to keep it.
Your personal data belongs to you and you have the right to:
Find out what personal data we hold about you li>
Make sure all personal data is correct li>
Ask us to correct any personal data li>
Object to our continued processing of your personal data li>
If you no longer wish to receive any electronic communications, please let us know by clicking the "unsubscribe" link at the bottom of any electronic communications we send you.
If you no longer want us to process your personal data, you can notify us, but please note that if you do this, it may mean that we will not be able to provide you with services.
how to contact us
If you are in the EU: You can email us at firstname.lastname@example.org or write to us at:
We will respond to your request within one month. You also have the right to inquire about the collection and use of your personal data from your local data protection authority.
If you are in California: Email us at email@example.com and we will respond within 45 days.
If you are elsewhere: You can email us at firstname.lastname@example.org and we will respond within 60 days.
If you have any general questions, complaints or concerns about how we manage your personal data, please email us at email@example.com.
Changes to this policy